What are the Benefits of Getting a Trailer Wrap?

Trailer wraps can be a great way to promote your business or organization, but are they worth the cost? In today’s post, we’ll review some of the benefits of using a quality trailer wrap on your enclosed cargo trailer.

Benefits of Trailer Wraps

1) Effective Advertising

When you think about it, your trailer is like a billboard on wheels, able to reach a significant number of people daily. In 2014, The Outdoor Advertising Association of America found that vehicle wraps have the potential to reach 30,000 people or more per day.

According to an independent study by The American Truckers Association, 98% of survey respondents believe fleet graphics create a positive brand image. Additional survey findings included the following:

• 96% notice ads on vehicles
• 96% believe vehicle wraps are more effective than billboards
• 75% formed impressions about a company and its brand from fleet graphics

If you browse through popular trailer forums online, you’ll also find a wealth of anecdotal evidence that supports the effectiveness of vehicle wraps and trailer wraps.

2) Affordable Branding

When you look at the cost of a typical trailer wrap ($1,500 to $4,000), and compare that with its potential reach, you’ll see a better value per thousand views than for alternative methods of advertising, such as TV commercials, radio spots, print ads in newspapers, etc.

According to the data collected by The Outdoor Advertising Association, vehicle wraps can reach 1,000 people at an average cost of around $0.15. In contrast, you would have to spend $11.51 on a local TV spot, $5.92 for a radio commercial, and $11.66 on a newspaper ad to achieve the same level of exposure.

3) Extra Layer of Protection

Trailer wraps provide — quite literally — an added layer of protection to your enclosed cargo trailer. With a wrap, your trailer will be less vulnerable to chips, scratches and weathering. And since the average lifespan of a trailer wrap is between 4-5 years, you get a pretty long-lasting layer of protection.

Wraps also help your trailer maintain its value as they protect its outer paint coating and exterior structure.